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Rejuvenation Marketing Program  By Walt Barrett Many of our dealers, when they are first starting out, have called and asked us for marketing advice. In an effort to save time, I am putting my methods all down here. I am just going to list them to make it simple, as each item is self- explanatory:   1. You need to have a big mouth! Tell everyone you meet about your new business.   2. Make up a couple of hundred business cards with your name, e-mail, web site, phone number and what your business offers. Some web sites are offering 200 cards free as a promotional item. Search them out.   3. There is free or low cost classified ad-space available in the local shoppers’ guides. Keep your ads in them.  4. Put your business cards on all of the bulletin boards everywhere in your area. There is usually one in every supermarket.  5. Advertise your services on all of the free Internet ad sites like www.craigslist.org and www.backpage.com. They both have sections for each state and for other countries now too. There are many other free classified ad- spaces available online as well. Search them out.  6. Used car dealers are always huge battery clients for us.  7. Leave your business cards everywhere you can.  8. Try to make contacts in the poorer section of town where people can't afford to pay for expensive new batteries.  9. Go to golf courses and talk to the person in charge of servicing the golf carts. 10. Get the word out to people that own forklifts or any other kind of equipment that uses lead acid batteries. 11. Remind everyone you talk to that the sealed type of lead acid batteries must be opened up and checked if they are the type with water in them. We have salvaged many by simply boring into them, and adding our chemicals and distilled water. Use our special stop drill and reusable sealing plugs. 12. Batteries are used everywhere; talk to people. If you have a favorite pub you can tell everyone there. You have to go after business-- it doesn't always come to you. In general, you have to tell everyone what you are doing. 13. Always offer the 12 month prorated warranty to replace the battery with another and give credit for the remaining time. Always insist on the defective battery back so you can sell it for scrap. 14. Check everywhere for the best scrap battery prices. The battery manufacture’s local warehouse will usually pay the most. We use DEKA, and Interstate Battery. Call them and check. 15. Marketing is all common sense. You have to get your message out to the most people for the least amount of money. 16. Running a business is a lot different than working a job for someone else. When you work for a company, they do most of the thinking and “they take care of you”, so to speak, so that all you have to do is show up every day. They never ask you to make big decisions, and you do not have to come up with the weekly payroll either. Well, in your own small business, you usually have to do everything yourself, unless you can afford a helper. So this is a new adventure for many of you.   Good Luck with your new business!  Walt      © 2010 Walt Barrett   We suggest that you charge $24.00 minimum with an exchange battery in trade for your rebuilt batteries. Your warranty should be twelve months prorated at one twelfth per month ($2.00) in this example. Remember that the most successful companies today are the ones who give excellent customer service. Be fair with your customers and don't be afraid to replace the product or give them their money back. It always pays in the long run. We sell all of our scrap batteries by the truckload. Most of the big battery companies will buy them back and recycle them. They use the lead, the plastic, and the acid. Nothing is wasted. They will buy them by the trailer load. They will usually pick up if you have a full trailer load. Some of our dealers have said that they could not get enough used automotive batteries to recondition. Well, we have a solution to that problem: Electric Forklift Batteries; there are thousands of them in every state. Last year, we had a client come to us with three very large electric forklift batteries that were in terrible condition and also very old. They had sat in a very cold warehouse for three years. They were nearly dried out inside but still read 36 volts each. The cells would not pass a load test, though. We decided to recondition them anyway as a test and follow up by checking periodically with the owner. We started by adding the missing water from the cells and then we added one cup of Battery Chem™ per cell. After that we gave them a full charging session and put them into service. I was very doubtful myself as to the outcome, but to my surprise they have been working perfectly now for over a year. The owner of these batteries is very happy with us and our product because we have saved him a total of nearly $20,000 in replacement costs for the three batteries. The point I want to make here is that there are thousands of electric forklifts all over the USA in warehouses and most of them are terribly neglected. Because of this we have expanded our company and also have a new forklift service training film and manual for our regular and new dealers and they describe the entire forklift battery reconditioning process. As usual, if you contact us we will train you 100% free and sell you Battery Chem™ as needed. We will also show you how easy it is to get these new forklift clients and where to find them. We have a great new free program lined up for you. Our dealers are charging $500 per battery to recondition them and offer an additional service contract for $100 a service call. Believe me, at easily $7,000 replacement cost these companies should be glad to see you. If you work hard and do the marketing program you can make a very good living servicing forklift batteries.